Privacy policy

Last updated: 1 June 2026

This Privacy Policy describes how Learning Toyland ("we", "us", or "our") collects, uses, and shares personal information when you visit, interact with, or make a purchase from learningtoyland.com (the "Site").

1. Personal information we collect

When you visit the Site we automatically collect certain information about your device, including your IP address, browser, time zone, and some of the cookies installed on your device. As you browse the Site, we collect information about the individual web pages or products you view, the websites or search terms that referred you, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information."

We collect Device Information using:

  • Cookies — data files placed on your device that often include an anonymous unique identifier.
  • Log files — track actions on the Site and collect data including IP address, browser type, ISP, referring/exit pages, and date/time stamps.
  • Web beacons, tags, and pixels — electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you including your name, billing and shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this as "Order Information."

When we talk about "Personal Information" in this Policy, we are talking both about Device Information and Order Information.

2. How we use your personal information

We use the Order Information we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you about your order;
  • Screen our orders for potential risk or fraud;
  • Provide you with information or advertising relating to our products or services, where in line with the preferences you have shared with us.

We use the Device Information we collect to help us screen for potential risk and fraud, and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

3. Sharing your personal information

We share your Personal Information with third parties to help us use it as described above. For example:

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information, or to otherwise protect our rights.

4. Behavioural advertising

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. You can opt out of targeted advertising by visiting:

You can also opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: https://optout.aboutads.info/.

5. Your rights

If you are a European or UK resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European or UK resident, we note that we are processing your information in order to fulfil contracts we might have with you (for example, if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Please note that your information will be transferred outside of Europe, including to Canada and the United States.

6. Data retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

7. Minors

The Site and its products are intended for purchase by adults. Children under the age of 16 may use the products purchased on the Site under adult supervision, but they should not place orders or share personal information on the Site themselves. We do not knowingly collect personal information from children under 16.

8. Changes

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. The "Last updated" date at the top of this Policy indicates when it was most recently revised.

9. Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at support@learningtoyland.com or by mail using the details provided below:

Learning Toyland
London, United Kingdom